PPC Advertising
An ROI-driven approach to setting up and managing ad campaigns on Yandex.Direct and Google Ads. End-to-end analytics and budget optimization.
Ads that bring customers, not just clicks
PPC advertising is one of the fastest ways to drive qualified traffic. But without proper setup, budgets burn for nothing. We build campaigns with a strict focus on ROI: every dollar must deliver results.
We run a deep niche and competitor audit, build a keyword core weighted toward commercial intent, and set up end-to-end analytics from click to sale. A/B testing of ad copy and landing pages helps us continuously improve conversion rates.
We work with Yandex.Direct and Google Ads across all campaign types: search, display, retargeting, and shopping ads. We connect call tracking and CRM integrations so you see the full performance picture.
Transparent reporting: weekly and monthly reports with key metrics - CPC, CTR, CPA, ROAS. You always know where your budget goes and what results it delivers.
Key facts
- Average 35% CPA reduction within the first 3 months
- Full transparency: 24/7 access to ad accounts and analytics
- End-to-end analytics: from click to closed deal in CRM
- Weekly bid and ad optimization
- A/B testing of creatives and landing pages
Platforms & analytics
Как мы работаем
We analyze your current campaigns, study competitors, and identify growth opportunities. We build a strategy with budget forecasts and KPIs.
We build a keyword core focused on commercial and transactional queries. We cluster keywords and compile negative keyword lists to filter out irrelevant traffic.
We create campaign structures, write ad copy around your USP, configure extensions, retargeting, and audience segments. We connect analytics and call tracking.
We launch campaigns with controlled budgets. In the first days we monitor metrics in real time and adjust bids and targeting.
We A/B test ad copy and landing pages. We reallocate budget toward high-performing campaigns and pause underperformers. We lower CPA and grow ROAS.
Weekly and monthly reports with key metrics: CPC, CTR, CPA, ROAS, lead count. Recommendations for scaling and further development.
Audit
Keywords
Setup
Launch
Optimization
Reporting
Budget bleeding into clicks?
Free audit of your current campaigns + ROI forecast strategy in 3 days.